‘Why Audio Content Works for Engaging Audiences’ – ‘Entrepreneur’ Blog
Ohad Rozen says, “A basic testament to any human existence are the five senses: sight, hear, touch, taste and smell. Besides the fact that science continues to prove that there are more than five, for budding business owners and marketers alike, such senses are ideal to appeal to when selling products online. Such tactics are coined,”experiential marketing,” as they stimulate our senses to create a connection between the consumer and the brand.
Appealing to all the human senses helps to engage emotions and, ultimately, influence a purchasing behavior. Kissmetrics, for example, indicates that 96 percent of first time site visitors won’t return. It is essential to create a ‘boomerang’ effect!“.
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