‘8 Rookie Mistakes You Might Be Making With Buyer Personas’ – HubSpot
Siobhán McGinty says, “Creating buyer personas is an essential part of building a successful inbound marketing strategy. Buyer personas help you better understand your current and potential customers, what their pain points are, what information they need, and how you can position your offering to meet their needs.
Without documented buyer personas, essential inbound marketing tasks such as creating engaging content can be challenging. And since creating engaging content is a top challengefor marketers, there is good reason to invest the time and resources into researching and developing your buyer personas.
When it comes to putting together buyer personas, there is no one correct way to do it. There are, however, some simple mistakes you can avoid making during the process. Below are some of the most common mistakes people make — and how to avoid making them yourself”.
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