‘How grocery retailers use email to convert new customers’ – ‘Econsultancy’ Blog
David Moth says, “In recent weeks I’ve been conducting various user tests on grocery store websites, and in the process I’ve registered my details with most of the UK’s biggest brands.
My inbox is now slowly filling up with welcome emails and other marketing messages trying to lure me back to their ecommerce sites.
Here’s a look at how a selection of the UK’s biggest grocery stores are currently making use of email marketing.
And for more on this topic read our posts on how online grocers are attempting to attract new customers, and a comparison of Ocado and Sainsbury’s ecommerce sites”.
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