‘How online retail can catch up to brick and mortar’ – ‘Econsultancy’ Blog
Arie Shpanya says, “Ecommerce has been making its mark the past couple of years, but is still only a fraction of the overall retail industry.
Online retailers and ecommerce professionals have been eagerly speculating that online retail will soon overtake brick and mortar stores in terms of popularity and sales.
Despite optimistic holiday numbers, research has indicated that these speculations are simply not true.
Retail is growing in sales, but ecommerce only makes up a small fraction of that.
Online retail has no ceiling, unlike bricks and mortar stores. There is so much more room to grow for these businesses, and it’s easier for them to mimic brick and mortar routines than the other way around”.
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