‘Three Takeaways on Customer-centric Marketing from Email Summit 2015 Media Center’ – MarketingSherpa Blog
Courtney Eckerle says, “There are a lot of decisions that go into putting on Email Summit. Millions, probably, if you go deep enough.
But they all come around with one objective: you. The attendees and people who are reading about, and following, the event.
In every discussion and decision, we were asking ourselves how it would affect the experience. Your experience. So it made sense that when it came time to pick speakers and give out the Email Summit Awards, sponsored by BlueHornet, that customer-centric campaigns were the ones that rose above the rest”.
Three Takeaways on Customer-centric Marketing from Email Summit 2015 Media Center
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