‘How to extract marketing data at a rate customers are comfortable with’ – ‘Econsultancy’ Blog

Chole Basterfield says, “Your marketing data is key to turning contact into conversation on the right timescale, discover how to use your marketing data to build your customers’ trust over time.

Everyone knows customer relationships take time to build.

Yet a surprising number of marketers see the sales process more as a series of checkboxes than a development over time.

Slow is fast: results take time

Take those web enquiry forms where you hit ‘Submit’ … and your phone rings two seconds later. For some customers, that’s great service. For others, it’s too pushy.

The Sales Executive might be following the right sales process (following up a form submission with a phone call) without paying attention to the sales cycle (the average time between first contact and buying decision)”.

How to extract marketing data at a rate customers are comfortable with

‘Econsultancy’ Blog