Tim Nichols says, “Online advertising has come a long way from the tacky, blinking banner ads of the 1990s. Today, sophisticated, highly targeted online ads are delivered through a plethora of digital channels, from search engines to mobile apps – and a growing number of marketers are reaping the benefits.

With the right strategy, savvy tools, and smart resource allocation, even the smallest of businesses can take on the giants of the online advertising world.

Here are a few small changes you can make to improve your online advertising and make your digital dollar stretch a little further:

1. Repurpose your content

From blogs to video tutorials, content marketing takes various guises, but it is all geared toward the same fundamental goal — to improve online visibility and drive traffic to your site. However, creating unique and interesting content on a regular basis is an expensive and resource heavy affair”.

3 little changes that will make a big difference in your online advertising

Mashable
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