Martin Beck says, “Twitter today announced two enhancements to its ad conversion tracking tools to give marketers more insight into ROI from Twitter campaigns.

The new features — “transaction values” and “key conversion tags” — both enable website owners to see sales that were directly driven by Promoted Tweet efforts and are available globally to all advertisers. They both require placement of conversion tags on websites; such tags had previously been used for remarketing purposes. Now, Twitter product manager Abhishek Shrivastava explained in a blog post, the tags can be adjusted to track sales figures:

“If you’ve implemented our website tag already, you can make some simple changes to the tag to start collecting conversion values and order quantities for each conversion. These values are aggregated and reported back in your Twitter Ads analytics dashboard to provide insights on your ROI from your Promoted Tweet campaigns”.

Twitter Adds Two New Tracking Tools To Measure ROI On Ads

Marketing Land

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