‘Sending Ham, Not Spam: Using Email Best Practices For a Better Campaign’ – Aweber Blog

Sam Hollis says, “Managing an email campaign is easier said than done. Sure, using an email service provider definitely makes it easier to create and send emails to subscribers. But there are a number of different things you have to do to ensure you’re delivering emails people love.

If you don’t, you could end up sending out the most dreaded email message of them all: Spam.

*Cue the spooky music*

If you stick to email best practices, however, you can be more confident that you’re sending emails people want to check out. And when that happens, you’ll be well on your way to growing and maintaining an actively engaged list”.

Sending Ham, Not Spam: Using Email Best Practices For a Better Campaign

Aweber Blog