‘5 Big Ways to Make Your Micro-Video Stand Out’ – ‘Entrepreneur’ Blog
Nate Birt says, “Video micro-content might have seemed like content marketing’s embarrassing little brother at some point — cute yet inconsequential. But times have changed. As smartphone use has ballooned and attention spans have narrowed, creating entertaining clips around a brand’s products or services is becoming increasingly common.
At the same time, success isn’t guaranteed. In a recent 2015 outlook, marketing firm MillwardBrown noted that only the most savvy brands will excel at video micro-content.
“Ads on these platforms must be immediately captivating and entertaining, as consumers on these sites expect creativity,” the firm wrote“.
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