‘A Service-Based Business’s Guide to Email Marketing’ – VerticalResponse Blog
Lisa Furgison says, “Service-based businesses like computer repair shops, staffing agencies, cleaning services, marketing companies, e-commerce businesses and a whole host of others use email marketing to promote their business.
While many service-based businesses embrace the power of email marketing, it’s safe to say the way you utilize email is much different than the big box stores at the mall.
To help service-based businesses use email marketing to its fullest, we’ve created this guide that’s chock-full of information and tips to maximize every email you send.
We’ll cover why your business should send emails by highlighting the marketing goals that specific emails can accomplish”.
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