Matthew Turner says, “If you read the headline, “Portland Entrepreneur Raises $13 Million by Enticing 62,000 People to Buy His Cooler,” which part fascinates you?

How about, “7,000 Hungry Folks Raise $55,000 for Potato Salad Project?”

I imagine, if you’re anything like the majority, those large amounts of money stand out. After all, $13 million is a gigantic amount of cash, as is $55,000 for potato salad.

But whenever I come across crowdfunding campaigns like these, it is the crowd of people who band together that captures my attention”.

How to Crowd-Publish Your Content Without Asking for Money

‘Copyblogger’ Blog

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