Emily Alford says, “As Google+ segments into separate photos, Streams, and Hangouts products, marketers must strive to find a new way to navigate the often overlooked social media platform.

Bradley Horowitz, former vice president of product for Google, will now be running Google’s “Photos and Streams” products, according to his recent Google+ post. The message carefully sidesteps any mention of Google+, however, leaving many to wonder whether this is the end for the oft maligned social platform. If so, what does this mean for marketers?

Even as Google dodges questions about Plus, it offers assurances that Google will still be social. It will keep its popular photo storage product, its Hangouts feature, and perhaps even the Google+ feed, in some form”.

Is There Still a Place for Content Marketers on Google+?

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