Leslie Weller says, “Who owns the rights to the creative works you’re using? Compliance with copyright and license agreements for creative content is something every marketer should be knowledgeable about today – or face the prospect of costly lawsuits and fines, as well as damage to their brand’s reputation.

In a world where images can be pulled off the internet and added to a website or other creative piece with a few clicks, the reality is that many organizations haven’t taken steps to reduce risks associated with copyright infringement.

The Elements Of A Successful Digital Rights Management Plan

To avoid lawsuits that can range from thousands of dollars to upwards of a million dollars or more, it comes down to having a plan in place. Enter digital rights management (DRM)”.

What Every Marketer Needs To Know About Digital Rights Management

Marketing Land

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