Matt Owen says, “LinkedIn has made a lot of improvements and changes to its functionality recently, not least to the ‘Publish’ function. 

For those who missed it, last year LinkedIn rolled out the ability to publish blog posts directly on the platform.

It was a smart move, allowing the platform to crowdsource a deluge of user-created content, and if you’re careful about the way you do it, you can now vastly increase the reach of your content within the LinkedIn ecosystem.

Let’s start by looking at how to publish there, and then we’ll look at how a bit of collaboration can drive some results.

Before we get too far, a caveat: This is mainly useful for teams, rather than individuals, but it’s worth thinking about anyway!”.

How to use LinkedIn’s publishing tool to increase your social reach

‘Econsultancy’ Blog

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