‘5 Inbound Marketing KPIs Clients Actually Care About’ – HubSpot
Katie Lantukh says, “With inbound marketing, you can track a million things. Reporting, analysis of that reporting, and optimization recommendations for the next month or quarter can be all-consuming.
It also means you could hand your client a 30-page report each month. If you did, you can be sure it would be quickly thrown in the waste bin.
You need to know what to track, how to prove the ROI of your efforts, and how to refine your analytics report so the client remains convinced of your abilities but not overwhelmed with numbers and charts.
Here’s a list of five of the main inbound marketing tactics and the KPI for each your client really cares about.
1) Email: Click Rate
When studying the success of your email campaign, you are probably weighing your open rate, click rate, conversion rate, and list growth, among several other success measurements. While these are important to understand”.
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