‘Actually, Facebook Isn’t Failing Brands and Marketers’ – ‘Entrepreneur’ Blog
Eric Samson says, “On October 28, 2013, Forrester analyst Nate Elliott wrote, “Facebook is failing marketers.” The open letter, addressed to Mark Zuckerberg, lamented brands’ paltry organic reach across the platform and Facebook’s subpar advertising offerings.
That was nearly a year and a half ago.
Since then, Facebook has made marked improvements to its News Feed, which users visit to discover events, happenings and stories that matter to them. It weeded out click-bait, enabled better advertising, added emphasis to trending stories and ‘like’ signals, and, more recently, minimized hoaxes and scams. While you may still hear crafty and sly marketers complaining, users are winning. Counter-intuitive as it may seem, brands benefit from this scenario too“.
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