‘How do 10 top UK retailers present returns information?’ – ‘Econsultancy’ Blog
Christopher Ratcliff says, “According to a survey by CollectPlus, 27% of consumers are put off ordering something online in the first place because they do not want the hassle of returning it if it isn’t right.
Therefore the need for online retailers to provide clear and easy to find information on its returns policy as well as making it as hassle-free as possible is integral to customer experience.
Graham Charlton wrote a comprehensive list of ways retailers can improve their ecommerce returns policies last December, which I’ll briefly reiterate here (click the above link for more in-depth detail)…
- Make your policy easy to understand with clear, jargon-free language and a legible typeface.
- Make you policy easy to find. Provide a link direct from the homepage as well as every product page next to delivery information”.
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