Allison Howen says, “Data, especially big data, can be difficult to analyze for even the savviest digital marketers. Fortunately there are solutions available that make it easier for marketers to break down data.

Web presence analytics software provider gShift, for instance, has introduced new custom dashboards and reporting to help marketers better visualize data associated with Web presence performance in both search and social. In fact, custom dashboards enable marketers to select and display the data required to make actionable decisions and track progress. In addition, gShift is introducing data insights, in which captured data will be analyzed and actionable steps will be designed to help marketers boost visibility, traffic, conversions and other user-defined goals”.

Visualize Web Performance Data with Custom Charts

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