‘What a brand learned from becoming a blogger’ – ‘Econsultancy’ Blog
Heledd Jones says, “Find out what a brand learnt from becoming a blogger, and some ideas on what the future might hold for blogger outreach.
As a brand, we have dabbled in blogger outreach in the past, so I thought it would be a great use of my maternity leave to enter what I thought was the ‘murky world’ of mummy blogging.
Here are some of the key things I learned about blogging…
Blogging generates sales
In nine short months, I quickly learnt how to blog, how to grow my followers and traffic but most importantly I learnt:
- Blogs operate in communities.
- I actually bought things based on blogger recommendations”.
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