‘Why Journalists Are Outranking Marketers in Search’ – HubSpot
Victoria Young says, “In the shifting sands of SEO, there’s one constant: It’s much better to top the SERPs than it is to rank on page two. How much better? Nearly 800% better.
And, as you’ll see in the tables below, when it comes to ranking in search, publications — that is, actual news sites — still do it best. The inbound marketing movement, however, has helped bridge the gap that divides brands and publications. Thanks to the rise in inbound practices like content marketing and brand journalism, the articles published by brands have begun to evidence some of the hallmarks that make news sites so Google-friendly.
But do content-driven brands skew closer to publications or are their marketing roots still showing? We analyzed 200 posts that ranked on page one of Google for terms related to the marketing industry that generate at least 500 monthly searches”.
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