‘5 Digital Marketing Predictions for 2015 and Beyond’ – Silverpop Blog
Todd McCormick says, “Remember when organizations didn’t really understand the value of a good marketing department? Marketing budgets were nominal and marketers were regarded as “creative types.” They weren’t bound to any real metrics or bottom-line results. As a sales leader, I’ve heard all the gripes and jokes that sales professionals make about their marketing counterparts. But no one’s laughing now.
In the digital age, even CEOs are staying up-to-date on marketing predictions and trends. Gartner estimates that by 2017, chief marketing officers will spend more on technology than chief information officers. CEOs now rely on CMOs for strategic input more than anyone else on the executive team, outside of the CFO, according to IBM’s Global C-suite Study.
While most business leaders know that marketing technology is key to winning and retaining customers, most organizations aren’t yet prepared to play in the digital marketing big leagues”.
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