‘Do Entrepreneurs Really Need Social Media?’ – ‘Business.com’ Blog
Larry Alton says, “A new year has begun. Chances are, you’ve probably got a slew of productivity goals in mind, and perhaps some of them are included on your list of resolutions. However, have you also factored in how much time in 2015 you’ll spend on social media? While some of this time might be spend promoting your brand, there’s no shying away from the immense time-suck that social media can become.
In “Reclaiming Our (Real) Lives from Social Media,” New York Times tech columnist Nick Bilton says, “Like a virus slowly invading its victim, social media has methodically started to consume every hour of my day.” He points out statistics that reveal how younger generations spend “as much as 3.8 hours a day on social media.”
Yikes. Entrepreneurs, what could you do with all that extra time each day? It seems all too easy to take a look at follower and engagement numbers and feel accomplished”.
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