Eric Holman says, “As a B2B marketer, you’re responsible for driving leads that ultimately convert to revenue.

But what happens when you overlook a valuable source of leads… such as inbound phone calls?

Nearly two-thirds (66%) of businesses rate phone calls “good” or “excellent” as a source of leads—more than any other inbound lead source, according to BIA/Kelsey. Remarkably, though, most B2B companies don’t have a strategy to drive inbound calls. In fact, 60% of marketers don’t know which campaigns drive inbound calls”.

Listen Up, B2B Marketers: 12 Steps to More Sales From Inbound Calls

MarketingProfs

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