‘5 Ways to Increase E-Commerce Conversions’ – ‘Website Magazine’ Article
Allison Howen says, “Online retailers tend to put a lot of resources into customer acquisition initiatives because driving traffic to your website is half of the conversion battle.
In order to capitalize on acquisition efforts, however, retailers must ensure that their e-commerce site is easy to navigate and provides an engaging experience that encourages customers to complete their purchases. Fortunately, there are many ways that retailers can optimize their websites for conversions, including the five strategies outlined below:
1. Offer better customer service.
It is pretty common for e-commerce merchants to offer customer service solutions like live chat on their websites, but it is not enough to simply feature a live chat call-to-action (CTA) on the landing page. In fact, a recent Moxie Software survey reveals that 72 percent of respondents want brands to proactively engage with them online”.
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