Ruth Burr Reedy says, “Finding your next SEO hire is hard, but it’s only half the battle. Growing a team isn’t just about hiring—it’s about making your whole team, newbies and experts alike, better marketers.

It’s almost impossible to build a one-size-fits-all training program for digital marketers, since the tasks involved will depend a lot on the role. Even “SEO” can mean a lot of different things. Your role might be highly technical, highly creative, or a mix of both. Tactics like local SEO or conversion rate optimization might be a huge part of an SEO’s job or might be handled by another person entirely. Sometimes an SEO role includes elements like social media or paid search. The skills you teach your trainees will depend on what you need them to do, and more specifically, what you need them to do right now”.

Grow Your Own SEOs: Professional Development for Digital Marketers

MOZ Blog

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