Howard Tempero says, “The original purpose of a press page made sense — it housed general company information and timely news in a central location for consumers, clients, potential clients, the media, and other interested parties. The press page was created to answer such questions as:

  • Who are new clients you’re working with or what projects did you just finish?
  • How are you contributing to the community through philanthropic activities?
  • Who was recently hired at the company?

This made sense during a time when people were learning and consuming information in a linear fashion. Now enter the digital age of social media, blogs and mobile devices that create unique digital interactive experiences.

The traditional press page starts to collect dusty pixels. Why? There are so many other engaging online channels that support the dissemination of information”.

Have an Outdated Press Page on Your Website? Here’s How to Fix It

HubSpot

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