’10 Analytics Red Flags All Marketers Should Look Out For’ – HubSpot
Gregg Crystal says, “In the new Digital Age, Marketers are constantly bombarded with a sea of information. One of the first questions most new HubSpot users ask is “What report should I be viewing?” and “What data matters most?”
While every company is different and every campaign as well, there are some tried and true analytics that every Marketer should be looking at. If these numbers start to look bad, it’s a clear sign that something has gone wrong and your digital presence may not be performing as it should be.
Let’s dig in:
1) Keyword rankings versus your competition:
While many people focus on their own keyword rankings, which is a good thing, don’t forget to focus on your competitor’s rankings as well. You may see yourself jump to the first page for an important keyword”.
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