‘Facebook Opens “Topic Data” Firehose To Select Marketers’ – ‘Marketing Land’ Article
Martin Beck says, “Marketers will finally be able to drink from Facebook’s data firehose.
At least some marketers. And perhaps sip is a better way to put it, but Facebook announced today its first deal to open consumer “topic data” to select businesses in the United States and United Kingdom. The new feature will enable marketers to see what Facebook users are saying about topics relevant to their businesses and help them craft more relevant and effective campaigns, Facebook said in a blog post:
Topic data shows marketers what audiences are saying on Facebook about events, brands, subjects and activities, all in a way that keeps personal information private. Marketers use the information from topic data to make better decisions about how they market on Facebook and other channels, and build product roadmaps”.
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