Martin Beck says, “Stitch Fix needs to know its customers well. Intimately well. Well enough to negotiate the tricky business of picking clothes for strangers without any face-to-face contact.

To start the introduction, Stitch Fix asks new customers to fill out a detailed online survey to determine whether they prefer bohemian chic, casual chic, classic, preppy or glamorous. Polka dots or stripes? Plaid or paisley? Both? Neither? “Are you more of a jeans/pants and top gal or a dresses gal?”

At the end of the survey, Stitch Fix calls upon its secret weapon: Pinterest. Including a link to a Pinterest account or board is optional but it’s an option that Stitch Fix covets highly”.

How 3 Businesses Use Pinterest To Learn What Their Customers Covet

Marketing Land

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