Mike Canarelli says, “Last year was a busy one for anti-corporate protesters.

Workers walked out of big box stores and fast-food chains over wage issues. Drivers demonstrated against Uber’s compensation packages and tipping policies. Google saw its Bay-area bus service disrupted by protesters who believed the search giant was contributing to income and housing inequality.

While each of these companies had some sort of corporate social responsibility (CSR) policy in place, they clearly did not have a social impact strategy. Had they developed one, these companies might have found areas of agreement with the activists long before the issues rumbled into the public eye. Instead, executives and public relations personnel were forced into a state of perpetual reaction, lurching from one crisis to another“.

How Social Impact Strategies Just Might Save the World

‘Entrepreneur’ Blog

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