Mitch Meyerson says, “It’s no secret that great content on a website is the key that opens the door to links, social shares, and traffic. But you may be wondering, What the heck is great content, really?

I mean isn’t “great content” subjective?

It is. But when I say “great content,” I’m talking about content that does one thing and does it well: generates high quality backlinks to your site.

Content that accomplishes that lofty goal tends to have these four traits:

  1. It’s highly targeted to a very specific audience. “6 Evernote Hacks to Increase Productivity” will do better than “6 Ways to Be More Productive.”
  2. It has a visual component, containing images, screenshots, infographics, diagrams, or videos.
  3. It’s awe-inspiring. “Good” or even “great” content doesn’t cut it anymore. To get links today, your stuff has to be jaw-droppingly good“.

How to Create Compelling Online Content That Gets Traffic

‘Entrepreneur’ Blog

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