‘Three key takeaways from our new ROI of Tag Management report’ – ‘Econsultancy’ Blog

David Moth says, “It’s extraordinary how much of an important role website tags play in the efficiency and success of digital marketing.

A digital marketer’s first responsibility is to understand their customers’ experience so that they can improve upon it. Therefore it’s vital that detailed information on behaviours, platforms, channels and technologies are captured.

That’s where website tags come in, snippets of code embedded in web and mobile sites which collect accurate, timely data.

In our brand new report The ROI of Tag Management, produced in association withTealium, we explore how tags sit at the heart of digital business and marketing, highlighting the growing number of technologies that digital marketers are deploying, and the critical role that tag management plays in successfully leveraging and managing those technologies”.

Three key takeaways from our new ROI of Tag Management report

‘Econsultancy’ Blog