‘Fill It to the Top: Tips to Ensure a Strong Sales Funnel’ – ‘Business.com’ Blog
David Lovelace says, “Sales Manager: “We’re not meeting our revenue goals!!”
Sales: “The leads are weak!”
Marketing: “No, Sales… YOU’RE weak!”
Does this sound familiar?
This rift has been part of the marketing and sales clash fueled by a lack of accountability, revenue growth and quite frankly, a lack of trust.
Driving predictable pipeline value that ultimately results in closed sales isn’t easy. It’s why improving the quality of your outbound lead generation program is essential. Think about your plan of attack from both the marketing and sales perspective, and then create a mutual, sustained focus to ensure your plan is executed. Regardless of which side you’re on, here are the steps towards building an ironclad sales funnel”.
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