‘How to Prove Your Social Media Impact’ by Jay Baer
Baer says, “For too long, social’s contribution to business success has been ignored and undervalued. In this post, we are going to start changing that by walking through the steps necessary to finally measure social’s business impact and give social the credit it deserves.
Inspired by Jay Baer’s post, I want to share with you how you can prove the value of social media with well-known tools and a little creativity. (If you haven’t read Jay’s post, stop and do it now!)
A lot of ink has been spilled—or more aptly, words typed—on how one of the greatest challenges in social marketing is proving ROI. Many believe it is a fool’s errand to try to quantitatively determine the business value of a Facebook like or a tweet. But more recently, marketers have increasingly come to understand that engagement metrics are not enough”.
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