‘What is tag management and why do you need it?’ – ‘Econsultancy’ Blog
Christopher Ratcliff says, “Tags on your website help measure traffic and can assist in optimising your online marketing.
Tags are integral to most modern marketing tools, from web analytics to retargeting to ad serving to CRM.
Here we’ll be taking a beginner’s look at what tags are, what they do and how you can use tag management to make online marketing less arduous.
Tags
At a basic level, without tags, you won’t know who’s coming to your website, what they’re doing there, why they left, why they stayed and what they did in their time there.
Tags come in the form of code that you can embed within your desktop and mobile site”.
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