‘Converting mobile browsers into buyers’ – ‘Econsultancy’ Blog
Philip Rooke says, “As Econsultancy lists its 16 essential success factors for ecommerce checkouts, we have been revamping ours at Spreadshirt.
2014 saw an upswing people using their mobile devices not only to browse, but also to buy.
The trend extended to phones too, as consumers became increasingly confident in buying from their phones rather than waiting to make the final purchase from a desktop or laptop.
This trend lead us to rethink our checkout system last year and launch a single-page process. As a result we saw mobile orders double in the run-up to Christmas.
Conversions via mobile phones doubled in December and basket-size went up five-fold”.
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