Benjamin Filip says, “When it comes to being a data-driven marketing team, there is not as much opposition between content and data as once thought.

Two central themes that highlight this idea came out of the Opening Session of The Adobe Summit — The Digital Marketing Conference. They are:

  • Use data correctly to support a story
  • Ensure the story you’re telling can be relayed to a wider audience

Marketers need to quit treating their data analysts as number-crunching minions and start seeing them as contributors with a vital perspective of the greater customer story.

Nate Silver, Founder and Editor in Chief, FiveThirtyEight.com, spoke about how useless data can be if you can’t communicate it to a wider audience”.

Digital Analytics: How to use data to tell your marketing story

MarketingExperiments Blog

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