Eric Siu says, “Even if you don’t know Rand Fishkin by name, you probably have heard about some of the organizations he’s co-founded (Moz, Inbound.org) or seen his Whiteboard Friday lectures. Or maybe you’ve heard of the acronym “TAGFEE,” one he and Moz cohorts created to explain their code of conduct: Transparent, Authentic, Generous, Fun, Empathetic, and Exceptional.

Recently, Rand hosted an Ask Me Anything session on Inbound.org, and it was like a Whiteboard Friday on steroids. If case you don’t have time to check out the full thread, I’ve distilled down some of his best responses below. Check ’em out to learn about the future of SEO, how to generate leads fast, and how to prove the ROI of content.

(Pro Tip: Want to read Rand’s full answers on Inbound.org? Click on the links in each of the headers below.)

Actionable Marketing Advice From Rand Fishkin’s Inbound.org AMA

1) Guest Blogging — Dead or Alive?

Guest Blogging is so not dead – in fact, it’s thriving. Low-quality guest writing, however, is toast. Nobody wants it, it doesn’t drive links, and it’s a total waste of space. But, if you have something unique and useful to say, guest blogging remains a strong driver of backlinks”.

Practical Advice From Rand Fishkin on 9 Common Marketing Problems

HubSpot

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