‘The CMO’s 3 keys to marketing success’ – ‘Experian Marketing Forward’ Blog
Denice Surjan says, “The biggest challenges in cross-channel marketing are linking data for a single customer view, using the right technology and breaking down organizational silos, according to data from our soon-to-be-released 2015 Digital Marketer Report. But these challenges are also the CMO’s keys to marketing success.
By unlocking these challenges, brands can evolve their entire way of doing business and move toward a customer-centric approach, opening doors to greater marketing possibilities.
Imagine being able to truly understand a customer and translate that knowledge into relevant interactions. Then imagine having the technology to automate and orchestrate those interactions and measure their effectiveness to successfully optimize every touchpoint.
Achieving these data, technology and organizational goals is no small feat. Yet overcoming the obstacles is essential to winning the hearts and minds of consumers in the years to come”.
Comments are closed.
