Amy Gesenhues says, “Last week, MediaPost.com reported BuzzFeed froze brand publisher accounts for its community publishing platform, ending unpaid content opportunities for brands that had been using the site for content marketing efforts.

While BuzzFeed didn’t respond to a request for comments on the changes to its editorial policies for brands, Jim Hanas, the director of audience development for HarperCollins, confirmed his company did get a notice.

“We were enthusiastic early adopters of the platform in June 2013, and, yes, we received notice from Buzzfeed that their policy was changing, essentially barring brands from publishing in the community,” said Hanas”.

BuzzFeed Bars Brands From Publishing Content On Its Community Platform

Marketing Land

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