Cynthia Price says, “Scientists have conducted research for years to unlock the secrets of the human mind — and more and more marketers are starting to take notice. Here, four ways you can incorporate the latest study results into your marketing to better cut through the clutter and get big-time results.

1. Tell a story 

Gut reactions happen in three seconds or less, and marketers have about that long to get someone scanning their inbox to notice and open their email.

Subject line word choice is key. Outbrain found headlines that promise convenience and efficiency (featuring keywords like ideas, tricks, quick, etc.) have click-through rates 22 percent higher than average“.

Primal Marketing: 4 Ways to Create an Instant Connection with Customers

‘Entrepreneur’ Blog

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