‘Want More Engagement on Social Media? Here’s How Often You Should Publish’ – HubSpot

Erik Devaney says, “I believe it was the Notorious B.I.G. who once famously stated, “Mo’ posting, mo’ social engagement.”

On the surface, that idea seems to make sense. After all, the more posts you send out into your social network, the more opportunities you’re creating for folks to Like, share, retweet, or comment on your posts, right?

If the Notorious B.I.G. was correct in his assessment, then increasing the number of social media posts you publish per week should have a positive effect on overall engagement levels.

Unfortunately, that doesn’t seem to be the case.

Data from our new 2015 Social Media Benchmarks Report shows no discernible correlationbetween the average number of posts companies publish per week across all of their social networks and the average number of interactions (e.g., Likes, retweets, etc.) each of those posts receives”.

Want More Engagement on Social Media? Here’s How Often You Should Publish

HubSpot