‘5 Do’s and Don’ts For Creating Effective Email Lists’ – ‘Entrepreneur’ Blog
Mitch Meyerson says, “If you’ve created a blog, started a social media account, or even read a few articles online, you’ll almost certainly have noticed that people reading online have short attention spans. There are several reasons for this—including the fact that it’s tougher to read on a screen than in print, and that many websites are chock-full of distractions.
When you’re communicating by email, you may have a slight advantage as there’s less visual clutter in most people’s email interfaces than on many websites, but you’ll still need to compete with dozens, perhaps hundreds, of other emails for attention.
Here are five quick tips to help you get your email content right:
- Spend time crafting your subject line, just as you’d carefully craft the headline for a sales page or the title for a blog post.
- Get the frequency of emails right. For many industries, daily is too much—your readers will feel inundated, and may quickly“.
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