Alyson Shontell says, “In January Snapchat launched a news curation tool, Discover, with big-name partners like CNN, ESPN, and Vice. And apparently, the publishers and their ad partners are loving Snapchat.

Discover allows publishers to curate five of the day’s most popular stories in a mobile-friendly format and sell accompanying video ads. If a publisher sells a campaign, they get to keep 70% of the revenue. If Snapchat sells the campaign, revenue is split 50/50.

Recode’s Kurt Wagner dug up a little dirt on Snapchat’s rate card. His industry sources say advertisers are paying $100 CPMs – twice as much as most video ad products can command online, and an absurd amount more than publishers can command for banner ads”.

Advertisers are supposedly paying insanely high rates to get their ads on Snapchat

Business Insider

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