‘Facebook is about to make a move that could give it even more control over the ads you see on your phone’ – Business Insider
Lara O’Reilly says, “Facebook is set to announce an important new measurement tool for advertisers that could help it take on Google and propel its position even further up the mobile advertising market.
The social network is set to announce, at its annual F8 developers conference that kicks off on March 25, a service that will enable brands to determine whether an ad actually caused a person to download an app,according to a report from The Information. The tool won’t just be able to determine how ads bought via Facebook performed, but ads served on other apps too.
Business Insider has contacted Facebook for comment and will update if we hear back”.
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