Matthew Whitehead says, “Mobile is driving major changes in how consumers research and buy across a wide range of industries.  

So for online marketers it is no longer enough to rely on responsive site design and a mobile app. You need to think mobile-first.

Every marketer understands that the mobile channel is growing rapidly. By 2018 analysts estimate that there will be nearly 2.7bn smartphone users globally, a 250% growth since 2012.

Mobile devices are becoming the primary method of accessing the internet and digital media. Indeed, research from comScore found that 60% of time spent on digital media was through mobile devices. In contrast time spent on desktops has declined 20% over the last year”.

More reasons why marketers must move to a mobile-first ad strategy

‘Econsultancy’ Blog

Sharing is caring