Ken Bowen says, “For decades, Radio Shack was one of America’s most trusted and beloved brands. It was a place where DIYers sought parts and advice, where the brightest minds gathered to share ideas and where the latest in technological innovation was showcased. Radio Shack was a mecca for tinkerers looking for that specific part, students looking for science project materials and tech enthusiasts looking for cutting-edge products.

Now, the once-beloved retailer has filed for Chapter 11 bankruptcy protection after losing nearly a billion dollars since late 2011. Prior to the filing, capital was stretched so thin that the company couldn’t even afford to close its 1,000 lowest performing stores”.

Value Prop: How Radio Shack lost its way by losing sight of its ideal customer

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