‘Why Ranking First Isn’t All It’s Cracked Up to Be’ – ‘Website Magazine’ Article
Corey Barnett says, “It’s perfectly natural as a business owner to want your business first in Google.
After all, it’s the most visited website in the U.S. and the top destination for finding a product or service. As a result, search engines are the largest source of traffic to websites in most industries.
Since Google owns more than 75 percent of the search market share, ranking first in its results pages can snag a significant percentage of surfers.
Many businesses consider this the ultimate goal of SEO. Surprisingly there are downsides to ranking first in Google, with the most common ones listed below:
Ranking first doesn’t reach all customers
Believe it or not, some users will click on the paid advertisements above the first organic results”.
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