Ofer Shoshan says, ““The single biggest problem in communication is the illusion that it is has taken place,” said the famous playwright George Bernard Shaw. Although many U.S. retailers believe they are communicating their message to the American people, there is one community they all too often miss — the country’s Hispanic community — and that’s too bad.

One good reason is the numbers: One merely has to look at them to grasp the gravity of this lapse. Some 56 percent of the growth in the U.S. population over the last decade has come from the Hispanic community, according to the Pew Research Center. According to the U.S. Census Bureau, 38.3 million people — 13 percent of the U.S. population — are now native Spanish speakers. And $1.5 trillion is the most recent estimate of the huge purchasing power the American Hispanic community will have in 2015, according to a Nielsen report“.

4 Reasons Your Business Should Market to the Hispanic Community

‘Entrepreneur’ Blog

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